Business Unusual

Values, Uncertainty and the Psychology of Brand Resilience
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ISBN-13:
9781398602212
Erscheinungsdatum:
03.09.2021
Seiten:
246
Autor:
Nathalie Nahai
Gewicht:
334 g
Format:
215x138x16 mm
Serie:
Kogan Page Inspire
Sprache:
Englisch

Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Times they are a-changin'; Chapter - 02: We demand more; Chapter - 03: Living the good life; Chapter - 04: Up close and personal: deepening the people-business relationship; Chapter - 05: The lure of woke-washing: values and virtue signalling; Chapter - 06: Emotionally intelligent communication: what not to do; Chapter - 07: How to recover when it hits the fan; Chapter - 08: Adapting to virtual-first relationships without losing touch; Chapter - 09: Business, unusual;
Beschreibung
Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your people and customers in a meaningful way.
Autor
Nathalie Nahai is a speaker, author and consultant, whose work explores persuasive technology, ethics, and the psychology behind evolving consumer behaviours. With clients including Google, Unilever and Accenture, she teaches companies how to ethically apply behavioural science to enhance their online presence, communications and customer experience. A member of the BIMA Human Insights Council, Nathalie hosts The Hive Podcast and has spoken about the impact of emerging technologies in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Harvard Business Review, Stylist, The Telegraph, as well as TV and radio. She is based in Barcelona, Spain.

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